How the Post Office Resurrected the Postcard Mailer
If you’ve noticed a steady increase in the amount of postcards in your daily mail, there’s a reason for it. Apart from the fact that direct mail marketing is an inexpensive and effective way to get your business noticed, it is now easier to target specific neighborhoods, thanks to the United States Postal Service’s Every Door Direct Mail® program. There are …
Read More5 Ways to Improve Your Business Card
When you meet a prospective client and hand him or her your card, what does it say about your company? Does it represent your business? Does it impress or gain trust? Here are a few simple tips and tricks to make your business card work like a small billboard for your business. 1. Choose the Right Paper. Attorneys and doctors …
Read MoreGet a Better Response with QR Codes and Direct Mail Marketing
One of the points we continue to stress here on the Watson Printing blog is the relationship between online and print advertising. Nowhere do these two essential avenues of marketing go together better than with QR (Quick Response) codes and postcards. Because smartphones and tablets are so quickly becoming the preference these days over desktop and laptop computers, the opportunity …
Read MorePromotional Products for Tech-Savvy Clients
In last week’s post, we talked about paper and technology working together, not exclusively. This week we’re featuring promotional products for those who want to promote their businesses to clients who rely on tablets, laptops and smartphones to get through the workday. Putting your logo on these items will impress those clients who are used to getting traditional ballpoint pens and …
Read MoreA Paperless Society? Don’t Count On It
Welcome to the new Watson Printing Company blog. I thought we’d start by giving our opinion on a question we’re commonly asked: Will paper become entirely obsolete in the near future? It’s a question that deserves consideration. After all, advances in technology combined with the rising awareness of living a “green” lifestyle have lessened the need for paper over the …
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