There are two tiers offered, depending on the size of your business. Smaller businesses may prefer the  retail option, which allows you to bring your postcards directly to the post office for mailing–no postage permit is required and you can  mail up to 5,000 postcards a day.

For larger businesses or for mailings over 5,000 pieces, the USPS accepts deliveries at a Business Mail Entry Unit.

Benefits of Using EDDM®. Get your message out to every address in your neighborhood, without the cost of paying for outdated lists. Your postal carrier simply includes one postcard in every mailbox on his or her route. Various card sizes allow you to print simple messages or include coupons, menus, maps and more.

Watson Printing Can Help. For smaller companies who are interested in this program, you’ve come to the right place. We can help you with design, layout, printing and even dropping off your cards to the post office. Getting the word out about your business has never been easier. Call us today at 781-237-1336 to ask questions or to get started.

Because smartphones and tablets are so quickly becoming the preference these days over desktop and laptop computers, the opportunity to merge mobile and direct mail gives your typical postcard advertisement the extra zing that could be the difference between winning and losing a new client.

A QR code clearly printed but revealing nothing is like  a secret code, we, as adult consumers, need to break. So for example, if a client has moderate interest in your postcard, he or she might not toss your postcard in the recycle bin thanks to the QR code. As long as that postcard remains on a desk, there’s always the chance they’ll call.

What Should My QR Code Link To?

1. A landing page. This is a specific page on your website (or hosted separately) that a client can go to and read more about what you can do for them. Let’s face it: There’s only room for a headline and a few sentences on a typical 4 x 6 mailer. But a QRcode can lead to a page with enough copy on it to make a great argument for why they should use your product or service over your competitors.

2. A registration page. Planning an event or seminar that requires a sign-up? Your QR code can take the client directly to the registration page before he or she forgets.

3. A video. A scanned QR code that leads to a YouTube video can be a winner for your business. People love to watch videos. Sure, they’re mostly cat videos, but if you’re clever enough you may win over a new client.

Need help creating a QR code or postcard campaign? Get in touch and we’ll help you get the most of your direct mail marketing.

Check out these high-tech gadgets and accessories. Your customers will be sure to remember you every time you use them.

1. Combo Pen and 2 GB Flash Drive. This elegant pen conveniently hides a powerful 2GB flash drive to transport files that may be too big to email. The top of the pen has plenty of room for you to display your logo. This is one of the most popular items for customers who enjoy a classy pen that efficiently doubles as a portable file storage unit.

2. USB Car Charger. Place your logo on a unique gift that will be used daily by commuters with smartphones, tablets and laptops. Your clients will love arriving to work with a fully charged phone every day. Ever use your phone or iPad as a GPS device? Then you know how fast it drains your battery. Once you slide the charger into to your car’s cigarette lighter you can plug in your mobile device and charge as you drive.

3. iPad Portfolio. Become super-efficient with Web and email access while taking notes as your iPad is safely protected with a beautiful portfolio case. Proudly display your company’s logo and impress your clients with your professionalism and style.

Browse our technology section or call us at 781-237-1336 for more ideas on how you can show off your brand at your next meeting, trade show or event.

It’s a question that deserves consideration. After all, advances in technology combined with the rising awareness of living a “green” lifestyle have lessened the need for paper over the years. That said, we don’t see paper going away all that easily, and we’re not alone.

We embrace technology. We’re constantly upgrading our software, computers and copiers. We can’t live without our smartphones and iPads. But we also know that attempting to write with a chunky stylus on a piece of glass doesn’t come close to the smooth precision of writing a thank you note or to-do list with a ballpoint pen. To date, no one has come up with anything to rival the effectiveness of a simple business card.

Why give up paper for electronics when you can have both? That’s why we’re here. We’re traditionalists. Call us crazy, but we don’t expect you’ll be emailing your wedding invitations anytime soon. We love reading e-books if they’re novels, but when it comes to finding a certain paragraph in a non-fiction training manual, nothing’s faster than flipping through the sections with your fingers to find it. I know, we’re so primitive sometimes.

We’re all for going green. We recycle. We don’t print out emails or anything else we can read online unless it’s absolutely necessary. We have no problem paying bills online. Yet sometimes, a business letter with your printed logo sent on your corporate letterhead is necessary. It’s real. It’s tangible. It makes an impact that can’t be ignored or easily deleted. As we said, there’s room for both electronic and printed media. That’s why we don’t see ourselves living in a paperless society anytime soon.

We look forward to posting news, ideas and opinions on this blog in the coming weeks. We’ll feature clever and unique promotional products and show you ways to build your brand through the use of promotional products and printed materials. If you haven’t already, check out our Facebook page and give us a “like.”