How the Post Office Resurrected the Postcard Mailer


If you’ve noticed a steady increase in the amount of postcards in your daily mail, there’s a reason for it. Apart from the fact that direct mail marketing is an inexpensive and effective way to get your business noticed, it is now easier to target specific neighborhoods, thanks to the United States Postal Service’s Every Door Direct Mail® program.

Watson PrintingThere are two tiers offered, depending on the size of your business. Smaller businesses may prefer the  retail option, which allows you to bring your postcards directly to the post office for mailing–no postage permit is required and you can  mail up to 5,000 postcards a day.

For larger businesses or for mailings over 5,000 pieces, the USPS accepts deliveries at a Business Mail Entry Unit.

Benefits of Using EDDM®. Get your message out to every address in your neighborhood, without the cost of paying for outdated lists. Your postal carrier simply includes one postcard in every mailbox on his or her route. Various card sizes allow you to print simple messages or include coupons, menus, maps and more.

Watson Printing Can Help. For smaller companies who are interested in this program, you’ve come to the right place. We can help you with design, layout, printing and even dropping off your cards to the post office. Getting the word out about your business has never been easier. Call us today at 781-237-1336 to ask questions or to get started.

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