The Power of Combining Forces You may already be using social media to extend your brand’s reach and allow for real-time engagement and feedback. To take it a step further, adding printed media from Watson Printing adds a layer of credibility, tangibility, and permanence to your marketing message. When print and social are combined, they…
Read articleIf you’ve noticed a steady increase in the amount of postcards in your daily mail, there’s a reason for it. Apart from the fact that direct mail marketing is an inexpensive and effective way to get your business noticed, it is now easier to target specific neighborhoods, thanks to the United States Postal Service’s Every Door…
Read articleWhen you meet a prospective client and hand him or her your card, what does it say about your company? Does it represent your business? Does it impress or gain trust? Here are a few simple tips and tricks to make your business card work like a small billboard for your business. 1. Choose the…
Read articleOne of the points we continue to stress here on the Watson Printing blog is the relationship between online and print advertising. Nowhere do these two essential avenues of marketing go together better than with QR (Quick Response) codes and postcards. Because smartphones and tablets are so quickly becoming the preference these days over desktop…
Read articleWelcome to the new Watson Printing Company blog. I thought we’d start by giving our opinion on a question we’re commonly asked: Will paper become entirely obsolete in the near future? It’s a question that deserves consideration. After all, advances in technology combined with the rising awareness of living a “green” lifestyle have lessened the…
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