Collaborate with Your Graphic Designer for Eye-Catching Materials

Before diving into printing, it’s crucial to have a strong design foundation. If you’re working with a graphic designer, here are a few pointers to help them create trade show materials that stand out:

 

• • Brochures and Flyers: Request layouts that are clean and visually appealing, with bite-sized text sections and plenty of white space.

• • Booklets: Let your designer know the booklet’s purpose (e.g., product showcase, company story) so they can craft an engaging and logical flow.

• • Business Cards: Suggest integrating QR codes to make it easy for attendees to access your website or digital content.

Once the designs are finalized, it’s time to focus on the printing details to ensure your materials make the right impact.

Choose the Right Printing Options for Maximum Impact

At Watson Printing, we specialize in bringing your designs to life with professional-quality printing that makes your business look its best. Here are some options to consider for common trade show materials:

1. Brochures and Flyers

 

• • Paper Stock: Opt for glossy or matte finishes to make your materials feel professional and durable.

• • Sizes: Standard tri-fold brochures are versatile but consider larger formats for more detailed content.

• • Quantity: Print enough to meet expected attendance, plus extras for follow-up mailers.

2. Booklets

 

• • Binding Options: Saddle-stitching is affordable and great for smaller booklets, while perfect binding gives a more polished look for thicker materials.

• • Customizations: Include features like UV coating for the cover or die-cut shapes to stand out.

3. Banners and Booth Displays

 

• • Material Options: Choose vinyl or fabric for durability and easy transport. Watson Printing offers retractable banners that are lightweight and easy to set up.

• • Printing Quality: High-resolution printing ensures your graphics and text are sharp, even at large sizes.

4. Business Cards

 

• • Special Finishes: Consider foil stamping or rounded edges to make your cards memorable.

• • Thickness: Premium cardstock not only feels better but also gives a stronger impression of your brand.

Why Print Still Matters at Trade Shows

In a world of digital marketing, print materials provide a tactile, memorable experience that digital channels simply can’t replicate. Attendees can take your brochures, booklets, or business cards with them, serving as a physical reminder of your business long after the event. High-quality printed materials also reinforce your professionalism and attention to detail.

Let Watson Printing Help You Stand Out

Whether you need brochures, banners, or booklets, Watson Printing has the expertise to bring your vision to life. We’ll work with you to choose the right paper, finishes, and formats for every piece of your trade show kit. Contact us today to start planning your trade show success!