Blog, News, and Ideas

How the Post Office Resurrected the Postcard Mailer

If you’ve noticed a steady increase in the amount of postcards in your daily mail, there’s a reason for it. Apart from the fact that direct mail marketing is an inexpensive and effective way to get your business noticed, it is now easier to target specific neighborhoods, thanks to the United States Postal Service’s Every Door…

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A Paperless Society? Don’t Count On It

Welcome to the new Watson Printing Company blog. I thought we’d start by giving our opinion on a question we’re commonly asked: Will paper become entirely obsolete in the near future? It’s a question that deserves consideration. After all, advances in technology combined with the rising awareness of living a “green” lifestyle have lessened the…

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