Ready for Fall? Digital Print Solutions to Boost Your Business
As the summer winds down, it’s the perfect time to refresh your marketing materials and prepare for the bustling fall season. Fall brings new opportunities and challenges for businesses, and having the right print strategies can set you apart from your competitors. Here are key print ideas to boost your marketing this fall with help…
Learn more
5 Ideas to Grow Your Business By Using Both Print and Social Media
The Power of Combining Forces You may already be using social media to extend your brand’s reach and allow for real-time engagement and feedback. To take it a step further, adding printed media from Watson Printing adds a layer of credibility, tangibility, and permanence to your marketing message. When print and social are combined, they…
Learn moreHow the Post Office Resurrected the Postcard Mailer
If you’ve noticed a steady increase in the amount of postcards in your daily mail, there’s a reason for it. Apart from the fact that direct mail marketing is an inexpensive and effective way to get your business noticed, it is now easier to target specific neighborhoods, thanks to the United States Postal Service’s Every Door…
Learn more5 Ways to Improve Your Business Card
When you meet a prospective client and hand him or her your card, what does it say about your company? Does it represent your business? Does it impress or gain trust? Here are a few simple tips and tricks to make your business card work like a small billboard for your business. 1. Choose the…
Learn moreGet a Better Response with QR Codes and Direct Mail Marketing
One of the points we continue to stress here on the Watson Printing blog is the relationship between online and print advertising. Nowhere do these two essential avenues of marketing go together better than with QR (Quick Response) codes and postcards. Because smartphones and tablets are so quickly becoming the preference these days over desktop…
Learn moreA Paperless Society? Don’t Count On It
Welcome to the new Watson Printing Company blog. I thought we’d start by giving our opinion on a question we’re commonly asked: Will paper become entirely obsolete in the near future? It’s a question that deserves consideration. After all, advances in technology combined with the rising awareness of living a “green” lifestyle have lessened the…
Learn more